Case Study – Winter Wonderland – Hyde Park

Winter Wonderland

 

Wonderland is the largest Christmas Experience in the UK and a great day out for all the family. Located in the heart of London at Hyde Park this free-to-enter family event features a host of festive fun and activities, including Winter Wonderland ice skating, circus shows, an observation wheel and a huge Christmas market.

We’ve been working with IMG since 2015 and as well as working with them at Winter Woinderland we have also worked with them on numerous other attractions including the famous King Tutankhamun Exhibition in Paris and London.

Natural History Museum Ice Skating

Natural History Museum Ice Skating

Ice Skating at Natural History Ice Rink and take away a great photo memory.
Winter Wonderland – Hyde Park

Winter Wonderland – Hyde Park

Winter Wonderland is the largest Christmas Experience in the UK and a great day out for the family.
King Tutankhamun Exhibition – Paris

King Tutankhamun Exhibition – Paris

Tutankhamun: Treasures of the Golden Pharaoh attracted over 1.3 million visitors in Paris
King Tutankhamun Exhibition – London

King Tutankhamun Exhibition – London

Tutankhamun: Treasures of the Golden Pharaoh

Winter Wonderland

We provided the photo opportunities on the Ice Rink (The largest in the UK), The Magical Ice Kingdom with Roving,  Green Screen Photographic Solution on entrance and a Static Camera for photos on the Ice Throne and of course no Christmas experience would be complete with a photo with Santa.

Winter Wonderland – Hyde Park, London

From Aquariums to Zoo we have all types of visitors attractions covered and adapt our Vega solution to meets the demands of each location.


“You have managed to DOUBLE the revenue generated from the previous supplier due to the reliability and the speed of the system.”
Image Insight Client

We deliver on our promises


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Souvenir Photography Success

People take photos of just about everything they see these days but a vast majority are deleted or unused because they just aren’t good enough.

  • Souvenir Photography needs to provide the guest with a photo that can’t get themselves. This makes the photo desirable and more importantly saleable.
  • Creating multiple photos ensures the guest have a choice but drives them to spend more, especially where packages are available which provide great value.
  • Digital Products which are easily redeemable are also key as people can share them instantly.

As with any visit to an attraction a photo memory of the guests visit not only enhances the visit and serves as a constant reminder but with social media and the ability to share photos quickly and easily, the clients brand is marketed for free. The other main benefit is that Photo sales represent a significant revenue stream and yet don’t impact on guests spend in a retail shop.


What are the major benefits of Chromakey?

  • Chromakey Photography significantly increases photo revenues.
  • Fun and Engaging – Guests love the ability to own photos that they cannot create by themselves.
  • Encourages Social Sharing of the guests images and your Brand or Attraction
  • A photo that the guest cannot take themselves has a higher perceived value.
  • Reduces transaction times during Photography as multiple images are created from only one photo taken.

Chromakey significantly increases Revenues !

One of the major benefits of Chromakey Photography with our VEGA system is the instant creation of multiple photos which turns into significantly higher Photo revenues. Imagine having your photo next to your favourite player !


Winter Wonderland is the largest Christmas Experience in the UK and a great day out for all the family. Located in the heart of London at Hyde Park this free-to-enter family event features a host of festive fun and activities, including Winter Wonderland ice skating, circus shows, an observation wheel and a huge Christmas market.

Winter Wonderland

2018 was the Third year that we at Image Insight were called upon to supply our photographic solution and services and once again we provided a fully staffed solution at the event with four photographic opportunites.

We provided the photo opportunities on the Ice Rink (The largest in the UK), The Magical Ice Kingdom with Roving,  Green Screen Photographic Solution on entrance and a Static Camera for photos on the Ice Throne and of course no Christmas experience would be complete with a photo with Santa.

We where also delighted to be working with Backyard Cinema at their superb Snowman Experience. The famous Snowman by  Raymond Briggs celebrated it’s 40th Anniversary in 2018.

Christmas Green Screen

the magical Ice kingdown at night.001We delivered a totally managed solution which included staffing, hardware, graphic design services, 24hr support and staff training which provided Hyde Park Winter Wonderland with a professional hassle free solution.

Any photographic solution not only needed to be quick and easy to use, but also extremely reliable especially given the challenging environments including some of the locations which operated in sub-zero temperatures between -8 and -10 degrees.

Given our proven track record at delivering this type of solution at Christmas Experiences and more importantly at large scale events such as London 2012 Olympic and Paralympic Games  we were the ideal partner choice for the client for this type of event.

green screen winter wonderland.001

A reliable and easy to use solution was key, increasing the photo sales was also very important whilst ensuring the guest experience was enhanced. As well as the ability to handle large numbers of guests quickly and efficiently, our well received green screen (Chromakey) solutions coupled with superb backgrounds and overlays we created for the client ensured photo revenues were maximised.

The Photographic solution was tailor made to suit the client’s specific requirements, we provided bespoke systems with a mixture of Green Screen studios, roving photography and fixed solutions. Having the guests’ digital downloads available almost instantly provided fantastic free of charge marketing together with data capture and an enhanced customer experience. All images were available instantly and the automation of backdrops and overlays provided the best possible workflow.

Digital soft copies also enables an easy up-sell from traditional prints and allows the guests  to easily share share their treasured memories.

As we were providing a totally managed solution we recruited, trained and managed in excess of 50 staff as well as providing the technical backup should the need have arisen which guaranteed system reliability. view your photos.001

We at Image Insight are delighted to be working  as the souvenir photography solution provider to Hyde Park’s Winter Wonderland. We increased photography sales, delivered exceptional customer service and we look forward to continue working together for future events.

Image Insight at Hyde Park Winter Wonderland 2016 Show Reel from Image Insight on Vimeo.

Trusted to deliver Photography at the largest sporting event in the World.


How does Chromakey Photography Work?

A photo is taken of the subject against a green (or blue) background. Then, using our VEGA software solution, the picture is merged with a pre-defined background to produce a super-imposed photo that could show the customer in a situation that would usually be impossible to achieve.

Your clients could be walking on the moon, flying through the air or surfing the waves – with chromakey photography the possibilities are endless.


Image Insight, owned by System Insight (est. 1991) are leading Instant Souvenir Photography Specialists in the UK and have the advantage of 25 years’ experience in this field. We provide our services in the UK and Europe and have even travelled around the world providing our services and solutions.

We work with the worlds leading brands like Merlin Entertainment, Major Football Clubs, Blue Chip clients and even provided our solution to LOCOG for the London 2012 Olympic and Paralympic Games. Our clients can be assured of a reliable photo solution partner that their brand can be proud of that will generate good revenues and superb guest experience.

Our clients gain the benefit of using proven world class systems and our own integrated software. All of our solutions are provided using our own technology and employ our powerful VEGA software solution.

Photo Solution at the London 2012 Olympic and Paralympic Games
Photo Solution at the London 2012 Olympic and Paralympic Games

System Insight were proud to supply LOCOG with the Instant Photographic Solution for the London 2012 Olympic and Paralympic Games at the Olympic Park in Stratford, London.

 

Photographic Solutions for Visitor Attractions

We know from experience that the challenge of providing visitor photography in an unobtrusive and skilful manner needs a unique solution dependent upon site conditions and the needs of the venue.

Sample Photos produced using our Photo Solutions
Sample Photos produced using our Photo Solutions

Flexible, proven software and an in-depth knowledge of how workflow methods translate directly to improved revenue, are our key advantages over companies who have a ‘one solution fits all’ approach.

We can provide photo solutions for roving photography, fixed studio and green screen solutions and even high speed photographic solutions for water rides and roller coasters.

 

Instant Photographic Solutions at Events

We have a wealth of insight and experience in balancing the conflicting requirements of creating high quality photographs without disruption to the attendees’ enjoyment and then being able to deliver printed copies in high volume on the day.

 

Instant Photo Solution for UEFA in Berlin 2015
Instant Photo Solution for UEFA at the Champions League Final in Berlin 2015

Whether your requirement is for a short term project or a fixed installation; an automated system or a solution operated by your own staff; we can provide you with a perfect solution.

We can also offer digital image delivery via our unique VEGA solution which allows for secure and easy photo redemption, or can provide the traditional CDs, DVD or USB. Our solution also allows data capture of guests’ details for your own marketing use.

As well as supplying systems, we have our own team of professional photographers which we deploy to provide a personal service to events with in excess of 4,000 attendees at any time.

 

Our Clients

We work with an impressive array of household names and established brands and these companies choose to use us because they know they can be assured of a superior solution which fits with their brand values.

Take a moment to look at our Case Studies and see who we have worked with and what solutions we can offer our clients.