New Photo Solution for Madame Tussauds Amsterdam


We started working with Madame Tussauds in January 2018. They gave us a great opportunity to get creative and provide visitors with a superb experience and exciting products to remind them of their visit. Our passion is to give the guest a lasting memory of their visit that they can treasure and share with others.

We worked closely with the superb local team in Amsterdam to ensure the installation was as smooth as possible and worked into the early hours to facilitate this at the same time as installing the photo solution at The Amsterdam Dungeons.

The resulting solution was easily able to deal with the large visitor numbers and provide a quick and easy method for the guests to buy their photos at the end of their visit.

‘Image Insight has been working with many of Merlin’s attractions as our preferred photography partner across Europe over the past three plus years including one of our biggest Madame Tussaud’s in Amsterdam. Over the past 18 months, Image Insight has massively turned around an underperforming photos operation to now being one of our best! The passion, dedication and cohesive working with the site team have been second to none. We are looking at expanding the number of attractions Image Insight has with us. I would not hesitate in recommending Stuart and his business to any new prospective partners.’

Andrew Harms – Global Commercial Director Merlin Entertainments Group

Guests are served by our specialist photo team members from a 40-strong team who are recruited and employed locally and managed at a local level.

Our VEGA solution ensures transaction times are kept to a minimum and revenues are maximised.

With photo opportunities at many locations around the attraction, guests can be assured of being able to take a memory of their visit home with them and digital copies delivered securely via the cloud to share and enjoy after their visit.

As with our other attractions, our bespoke guest Image association is utilised throughout the Madame Tussauds Attraction to ensure that all the guest’s photos are shown at once at the sales station.