Hyde Park Winter Wonderland is a spectacular must-see Christmas destination in the heart of the capital. For six weeks, London’s famous Hyde Park is transformed into a magical wonderland of winter festivities. In 2016 the event celebrated its 10th anniversary, with a wealth of thrilling new attractions, shows and activities to create the ultimate festive experience.

We are proud to have provided our state of the art VEGA souvenir photographic solution to Hyde Park Winter Wonderland over the busy Christmas period. We delivered a totally managed solution which included staffing, hardware, graphic design services, 24hr support and staff training which provided Hyde Park Winter Wonderland with a professional hassle free solution.

Any photographic solution not only needed to be quick and easy to use, but also extremely reliable especially given the challenging environments including some of the locations which operated in sub-zero temperatures between -8 and -10 degrees.

Given our proven track record at delivering this type of solution at Christmas Experiences and more importantly at large scale events such as London 2012 Olympic and Paralympic Games  we were the ideal partner choice for the client for this type of event.

A reliable and easy to use solution was key, increasing the photo sales was also very important whilst ensuring the guest experience was enhanced. As well as the ability to handle large numbers of guests quickly and efficiently, our well received green screen (Chromakey) solutions coupled with superb backgrounds and overlays we created for the client ensured photo revenues were maximised.

The Photographic solution was tailor made to suit the client’s specific requirements, we provided bespoke systems with a mixture of Green Screen studios, roving photography and fixed solutions. Having the guests’ digital downloads available almost instantly provided fantastic free of charge marketing together with data capture and an enhanced customer experience. All images were available instantly and the automation of backdrops and overlays provided the best possible workflow.

Digital soft copies also enables an easy up-sell from traditional prints and allows the guests  to easily share share their treasured memories.

As we were providing a totally managed solution we recruited, trained and managed in excess of 50 staff as well as providing the technical backup should the need have arisen which guaranteed system reliability.

We at Image Insight are delighted to be working  as the souvenir photography solution provider to Hyde Park’s Winter Wonderland. We increased photography sales, delivered exceptional customer service and we look forward to continue working together for future events.

Image Insight at Hyde Park Winter Wonderland 2016 Show Reel from Image Insight on Vimeo.