Image Insight at the heart of Irish Sporting Life!

Croke Park, in Dublin, is the headquarters of the Gaelic Athletic Association and one of the largest stadiums in Europe. It has been at the heart of Irish sporting life for over 100 years and is best known as the venue of the GAA All-Ireland Football and Hurling Championship Finals.

Naturally, when approached, Image Insight was extremely keen to add Croke Park to our growing portfolio of major sporting venues and stadia. Image Insight provides a bespoke photo solution, captured within the museum, and guests take home a beautiful keepsake of their tour with fantastic memories produced. Our photographs include prestige overlays that feature iconic landmarks in and around the stadium as well as the audacious skywalk.


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Image Insight is a well-renowned specialist at solving challenges and, in addition to providing a uniquely tailored world-class photo solution; we were set the ambition of having the installation up and running for the much-anticipated GAA Football All-Ireland Championship Finals. This year, the match was between Mayo and Dublin; with Dublin clinching their third All-Ireland in a row win with a nail biting 1-17 to 1-16 win over Mayo.

But what about the issue of a green screen?
In Ireland?
At the national stadium?
Where most shirts are green?

The problem with this is that visitors’ shirts will disappear, so they’ll look like their heads are floating; not great when trying to retail a photograph! Our solution was to install a screen containing millions of tiny glass beads. These beads act as reflectors, so that when light hits the fabric, it is returned on the same path back into the camera’s lens.


This process means the camera ‘sees’ the apparently grey fabric as a perfectly even blue or green background. We have even included a switch to change between the green screen and the blue screen, depending on what the customers are wearing. Problem solved!

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Croke Park appreciates that Image Insight provides their customers with a high quality, automated photographic solution, and we are able to deal with large volumes of visitors, quickly and efficiently, ensuring that the whole guest experience is a continual enhancement of the brand. As the solution provides both printed images and social-media-savvy soft-copy instantly, our partner appreciates how valuable we are to their overall visitor proposition.

If you are looking for a sophisticated and reliable photo solution that delivers excellence in customer service, dependable attention to details and operates with a constructive and proven track record, then use this link to contact us at Image Insight; we should be delighted to help you.