The Photography Show – Nikon
March 2014 saw the very first Photography Show taking place at the NEC in Birmingham where photographers from all fields could come together and check out the latest cameras and equipment and, of course, network!
Nikon had a very big presence with multiple stands, live talks/demonstrations and plenty of brand new equipment on display. They chose to have our interactive installation, featuring a large and intriguing novelty camera, placed in the entrance of the show.
Here’s how it worked…
How our Instant Photo Solution worked
Guests entering the show were invited to have their photo taken in front of a large model of a Nikon camera. This was actually a dummy camera – our equipment was placed inside its ‘lens’, providing a live video feed to the screen on the back of it. Photos were taken by using an iPad to trigger the real Nikon camera.
All the photos taken were instantly uploaded to a dedicated Nikon microsite which we had created:
Guests were given a printed receipt with a special image redemption code on it so that they could download or share their photos via social media. All the photos uploaded also had a customer overlay added.
As always, this temporary installation proved very popular, catching the attention of everyone entering the show. It also provided visitors with a free, personalised, digital memento of their visit. This all ensured that the brand was talked about en masse, at the show and online, both during and afterwards.
This solution was similar to another which we provided for Nikon during a campaign used at Shopping Centres across the UK.